Objectification of Women in Fashion and Advertising Photography
Autor
Datum obhajoby
2020-09-15
Fakulta
Akademie múzických umění v Praze.Filmová a televizní fakulta
Katedra
Katedra fotografie
Typ práce
Bakalářská práce
Vedoucí
Oponent
Podnázev
Abstrakt
This work is an attempt to investigate the shift that is happening amongst trends in representation of women in fashion and advertising photography. The research is particularly focusing on the concept of sexual objectification with examining it through two of its components: ‘male gaze’ perspective (referencing Laura Mulvey) and fetishism (referencing Sigmund Freud, Diana Fuss).
It also aims to study the works of photographers such as Helmut Newton, Guy Bourdin, Ellen von Unwerth and others in comparison with younger generation of photographers who are currently setting the direction and making changes in the industry (Carlota Guerrero, Harley Weir, Ronan McKenzie)
Even though the main emphasis of the thesis is on the fashion industry: trends and strategies used in creation of visual communication, it will also explore its impact on the consumer. How differently men and women consume advertising and fashion imagery and, most importantly, what effects it has on women’s mental health and their social life.
Popis
Klíčová slova
žena ve fotografii, reklamní fotografie, módní fotografie, dějiny fotografie, fetišismus, feminismus