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DSpace 1.7 na AMU >
Divadení fakulta - DAMU / Theatre Faculty >
Katedra produkce / Department od Arts Management >
Bakalářské práce / Bachelor's theses >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10318/9090
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| Title: | Nástroje posilování divácké loajality |
| Author: | Bouša, Jan |
| Subtitle: | Tools enhancing audience loyalty |
| Keywords: | marketing |
| Keywords: | komunikace (sdělování) |
| Keywords: | diváci |
| Keywords: | sociální sítě |
| Keywords: | internetové sociální sítě |
| Keywords: | Facebook |
| Keywords: | YouTube |
| Keywords: | internetová komunikace |
| Keywords: | loajalita |
| Advisor: | SULŽENKO, Jiří |
| Referee: | JEŽEK, Vlastimil |
| Date of defence: | 6-Jun-2016 |
| Qualifying type: | Bakalářská práce |
| URI: | http://hdl.handle.net/10318/9090 |
| Academic program and line: | Dramatická umění/Produkce |
| Medium (file form) : | appliaction/pdf |
| Signature in the AMU library: | D_4P 3217 |
| Appears in Collections: | Bakalářské práce / Bachelor's theses
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Files in This Item:
| File |
Description |
Size | Format |
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| 1_Bakalarska prace - Bousa.pdf | | 2.58 MB | thesis | View/Open | | 2_BA_KonzulFORMUL_posudek_Bousa.pdf | | 85.11 kB | advisorReview | View/Open | | 3_posudek.pdf | | 407.23 kB | refereeReview | View/Open |
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