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DSpace 1.7 na AMU >
Divadení fakulta - DAMU / Theatre Faculty >
Katedra produkce / Department od Arts Management >
Bakalářské práce / Bachelor's theses >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10318/9534
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| Title: | Firemní identita kulturních institucí |
| Author: | Rálek, Jakub |
| Subtitle: | Corporate identity of cultural institutions |
| Keywords: | brand |
| Keywords: | vizuální styl |
| Keywords: | cílová skupina |
| Keywords: | proces budování identity |
| Keywords: | identita organizace |
| Keywords: | obchodní značky |
| Keywords: | marketing |
| Keywords: | marketing kultury |
| Keywords: | kultura organizace |
| Keywords: | produktový management |
| Advisor: | SULŽENKO, Jiří |
| Referee: | SVOBODOVÁ, Doubravka |
| Date of defence: | 8-Sep-2016 |
| Qualifying type: | Bakalářská práce |
| URI: | http://hdl.handle.net/10318/9534 |
| Academic program and line: | Dramatická umění/Produkce |
| Signature in the AMU library: | D_ 4P 3256 |
| Appears in Collections: | Bakalářské práce / Bachelor's theses
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Files in This Item:
| File |
Description |
Size | Format |
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| 1_Bakalarska prace - Jakub Ralek.pdf | | 12.27 MB | thesis | View/Open | | 2_BA_KonzulFORMUL_posudek_Ralek_druhypokus.pdf | | 82.51 kB | advisorReview | View/Open | | 3_16_O_Ralek_Svobodova_posudek_2016.pdf | | 79.74 kB | refereeReview | View/Open |
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